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HBR: When It Comes to Influencers, Smaller Can Be Better
Metadata
- Author: Maxmillian Beichert et al.
- Source: Harvard Business Review (Sep-Oct 2024)
- URL: HBR Link
Summary
Research suggests that on a cost basis, nano influencers consistently outperform macro influencers in terms of engagement and revenue generation.
Atomic Notes
Linked References
- [[Influencer Marketing]]
Strategies and data regarding marketing through influential individuals.
- [[Influencer Marketing Funnel]]
Four tiers of influencer marketing measurement.
- [[Nano Influencers vs Macro Influencers]]
Comparison of ROI between small and large influencers.