HBR: When It Comes to Influencers, Smaller Can Be Better

Metadata

• Author: Maxmillian Beichert et al.
• Source: Harvard Business Review (Sep-Oct 2024)
• URL: HBR Link

Summary

Research suggests that on a cost basis, nano influencers consistently outperform macro influencers in terms of engagement and revenue generation.

Atomic Notes

• [[Influencer Marketing]]
• [[Nano vs Macro Influencers]]
• [[Influencer Marketing Funnel]]