Influencer Marketing

Influencer Marketing involves partnering with individuals who have a following to promote products or services.

Data shows that 24% of U.S.-based companies spend more than 40% of their total marketing budget on influencers.

To be effective, expenditures should be tied directly to sales via:

• Voucher codes
• Tracking links
• Unique phone numbers

Concepts

• [[Nano Influencers vs Macro Influencers]]
• [[Influencer Marketing Funnel]]

Source: [[HBR: When It Comes to Influencers, Smaller Can Be Better]]