Influencer Marketing
Strategies and data regarding marketing through influential individuals.
Influencer Marketing involves partnering with individuals who have a following to promote products or services.
Data shows that 24% of U.S.-based companies spend more than 40% of their total marketing budget on influencers.
To be effective, expenditures should be tied directly to sales via:
- Voucher codes
- Tracking links
- Unique phone numbers
Concepts
Related Concepts
- [[Goals-Signals-Metrics (GSM) Model]] — measuring effectiveness of marketing campaigns
- [[Net Promoter Score (NPS)]] — quantifying customer advocacy
Source: [[HBR: When It Comes to Influencers, Smaller Can Be Better]]