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Influencer Marketing Funnel

Four tiers of influencer marketing measurement.

🌱 Seedling Nov 3, 2024
marketing framework

The Influencer Marketing Funnel consists of four distinct tiers for measurement:

  1. Audience: Total following of the influencer.
  2. Impressions: Followers who actually see the post.
  3. Engagement: Likes, comments, and replies.
  4. Revenue: Sales generated directly by the post.

Source: [[HBR: When It Comes to Influencers, Smaller Can Be Better]]

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