← Notes
Influencer Marketing Funnel
The Influencer Marketing Funnel consists of four distinct tiers for measurement:
- Audience: Total following of the influencer.
- Impressions: Followers who actually see the post.
- Engagement: Likes, comments, and replies.
- Revenue: Sales generated directly by the post.
Source: [[HBR: When It Comes to Influencers, Smaller Can Be Better]]
Linked References
- [[Influencer Marketing]]
Strategies and data regarding marketing through influential individuals.
- [[HBR: When It Comes to Influencers, Smaller Can Be Better]]
Research on the ROI of nano vs macro influencers.